Marketing Suite

Traction's Marketing Suite service offerings

Campaign Planning

Schedule and target content to ensure seamless, effective, and coordinated campaign execution.

Content Optimization and A/B Testing

Configure A/B Testing for campaign content to inform content strategies resulting conversion rates

Campaign Analytics

Analyze campaign effectiveness based on engagement generated, new leads sourced, lead quality, opportunities created from leads, and converted revenue.

Define Buyer Personas

Define criteria for ideal buyer profile with support from company's sales & marketing departments. Implement Personas in MAP and CRM systems.

Marketing Process, Systems,
& Analytics Training

Training for team members on Marketing Automation applications and processes. Traction AI analytic dashboards included. Ongoing training for new hires and learning reinforcement available.

Lead Capture & Attribution

Deploy lead capture mechanisms (Forms, Landing Pages, manual submission tools etc. and attribute channel and campaign leads.

Conversion Analytics

Analyze and benchmark marketing channels and campaigns based on number of leads, lead quality, lead conversion, and converted revenue.

Lead Scoring

Develop and maintain lead scoring methodology using various behavior, demographic, and Persona attributes (BANT,MEDDPICC, etc.)

Lead Nurturing Framework

Design, launch, and maintain a comprehensive lead nurturing framework delivering "drip campaigns" of ongoing messaging and materials. Messaging cadence and type of content changeable based on lead behavior (e.g. engaging type of content, no engagement, etc.).

Lead Segmentation

Determine and maintain appropriate lead segmentation strategy for the company based on geographic, demographic, behavioral, and psychographic criteria.

Lead Assignment

Set up and maintain lead assignment rules for sales team members based on company directed criteria. Examples include assignment by region, industry, Buyer Persona, or custom behavioral attributes.

Contact Lifecycle Management

Define and deploy automation rules that govern how contacts "progress" through the marketing funnel and when they reach "sales readiness".

Contact Data Hygiene

Ensure Key Contact properties are filled, updated, and accurate. (e.g. Buyer Personas applied, Buying Role added, etc.). Periodically clean and archive Unqualified contacts.

Testimonials

Don’t just take our word for it

Hear from some of our amazing customers who are building faster.

“Best in Class RevOps Solution!”

Our partnership with Traction AI has significantly increased our team’s capacity to effectively identify and engage leads, generate more revenue and increase ROI. Their RevOps expertise helped us quickly design and configure our Hubspot, Outreach, and ZoomInfo systems into a powerful prospecting tech stack. I highly recommend Traction AI.

Jack Ekelof

VP of Sales and Marketing

Evolve Security

“True partnership! Like members of my extended sales and marketing team!"

Traction AI is the full package. They invest time to truly learn your business, provide actionable insights, AND help you bring them to life. They're not another vendor; they’re a true partner and an extension of our team. I cannot recommend them enough.

Ashley Smith

Chief Growth Officer

Scoir

"Strategic + hands on expertise = more predictable lead generation and ROI"

Traction AI’s RevOps-as-a-Service solution has helped us strategically plan and scale our demand gen efforts. Due to their hands-on partnership, we now have the insights needed to understand the quality of the leads we're generating as well as better predict the ROI of campaigns and lead nurturing activities, at a fraction of the cost of an FTE. Having their expertise in systems, analytics and overall revenue operations has been extremely beneficial to me and my team.

Nina Kuhlman

Chief Marketing Officer

CounterCraft

"Powerful RevOps Insights."

Traction AI gives us insights about our sales funnel from the first touch to renewal, and empowers my team to be more efficient and effective. They provide me with a data-driven perspective of how we are performing and where we need to focus.

Shawn Olds

CEO & Founder

BoodleAI

“Great Partnership!”

We partnered with Traction AI to help us rearchitect our HubSpot instance. They were a HUGE help and guided our entire team with respect to the various technical aspects of HubSpot. They helped us streamline how our Hubspot integrates with our application, as well as implement best practices and time saving automations to scale our revenue activities. The Traction AI team is always responsive, fun to work with and an essential partner for our team to lean on. I would highly recommend them!

Jaclyn McClure

Senior Vice President, Product

Spa Space

“Value delivered, all day, everyday!”

The Traction AI team brought strategic knowledge and technical expertise to our Go-to-Market execution. They helped us streamline, automate and optimize many of our core RevOps systems and processes. If you think it can’t be done, ask them and they will find a way to make it happen! Partnering with Traction AI enabled a valuable thought partnership thereby drawing from a wealth of insight and know how, I was able to establish the strategic direction of the business with a real partner. David Benson is an extraordinary individual who I know will continue to work with me to help achieve the full potential of Cavago.

Tauseef Qadri

Founder

Cavago